"High-end Magazines are desperate to appeal to the new generation of reader."
New studies have revealed that High-end Magazine readers are falling, Vogue's sales have fallen by 4.4% in early 2013 compared to the figures of 2012. Because of this High-end Magazines like Vogue and Tatler are targeting teenagers to ensure they have a new generation of readers for the present time and the future.
Some may choose to create new Magazines specifically for teens, where as others may chose to adapt their current magazines to make them more 'teen friendly'.
This story interested me as I want to see how these companies are going to take action to compete in the already competitive market. Adapting the magazines to make them for teens could cause them to continue to loose sales as their current readers may not like that they are changing the target audience therefore making changes to the style and genre of the magazine.
I personally do not believe that High-end magazines will be successful in targeting teens as there is already a large variety of magazines available to the teenage market.
New studies have revealed that High-end Magazine readers are falling, Vogue's sales have fallen by 4.4% in early 2013 compared to the figures of 2012. Because of this High-end Magazines like Vogue and Tatler are targeting teenagers to ensure they have a new generation of readers for the present time and the future.
Some may choose to create new Magazines specifically for teens, where as others may chose to adapt their current magazines to make them more 'teen friendly'.
This story interested me as I want to see how these companies are going to take action to compete in the already competitive market. Adapting the magazines to make them for teens could cause them to continue to loose sales as their current readers may not like that they are changing the target audience therefore making changes to the style and genre of the magazine.
I personally do not believe that High-end magazines will be successful in targeting teens as there is already a large variety of magazines available to the teenage market.
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